Clarity instead of gut feeling.
Many small and medium-sized businesses invest time and money in marketing, social media or new processes with no clear direction and no priorities. They try whatever's trending instead of backing what actually works for their audience and their budget. What's left in the end is plenty of activity, but little noticeable progress.
Internal processes often look similar. When nobody quite knows who's responsible for what, or how a task runs from start to finish, that costs time and nerves every single day. Each instance feels harmless on its own. Added up, a patchwork of ad-hoc fixes has built up over years that nobody ever planned that way.
ResultWhat's different afterwards.
After working together, you have an honest assessment of your situation, a clear set of priorities, and a concrete action plan. Not a 40-page strategy deck that disappears into a drawer. You know what to focus on next and what can deliberately wait.
Typical request
“I know I need to change something. I just don't know where to start” or “I finally want a clear direction in my marketing.”
What you get
A clear outside perspective and concrete recommendations for action. No consultant-speak, just real leadership experience.
Analysis first?
Strategy and business consulting always starts with an honest assessment of your current situation.
Who is this for? And who isn't it for?
A good fit for
Business owners, self-employed professionals and executives looking for an experienced outside perspective on marketing decisions, process questions or their strategic direction. Also for businesses that have already tried plenty and now need an honest read on what's actually working.
Probably not a fit for
Anyone expecting a ready-made, off-the-shelf strategy, or anyone looking purely for hands-on execution without first clarifying direction. A full consulting engagement is usually overkill for very short, one-off text corrections, too.
What you should bring
A willingness to take an honest look at where things stand, even when the answers aren't always comfortable. Access to your key figures and documents makes the analysis easier, but isn't a hard requirement to get started.
What's involved, in detail.
Not every module is relevant to every situation. Which combination fits you is something we clarify in the initial conversation.
Strategy & positioning
Market and competitor analysis, target audience definition, positioning and prioritisation of your marketing activities. This foundation is in place before budget goes into individual channels.
Processes & organisation
Mapping existing workflows, identifying weak points, clear roles and responsibilities, and documentation of the most important processes, so knowledge doesn't live in just one person's head.
Social media strategy
Topic focus and prioritisation for your social media presence. Not an editorial plan for every channel at once, but a realistic direction you can sustain alongside day-to-day business.
Workshops & sparring
Individual workshops on specific questions, or ongoing sparring for business owners and executives who want a continuous exchange at eye level rather than a one-off consultation.
What you actually walk away with.
Results you can work with directly. Not a slide deck made only for the presentation itself.
- A written assessment of your current situation, so the starting point is documented in black and white
- A concrete, prioritised action plan instead of a long, unsorted list of ideas
- For process projects: simple documentation of the key workflows that new employees can understand too
- For ongoing support: sessions with a clear agenda instead of unstructured calls that go nowhere
How a project typically runs.
The steps below show the typical case. For a single strategy consultation, the steps shorten accordingly.
Understand
What's the specific question, what's already been tried?
Analyse
An honest assessment of your situation, with no sugar-coating.
Prioritise
Deciding together what gets tackled first and what can wait.
Implement
Concrete measures. Either you implement them yourself, or I support you along the way.
Adjust
For ongoing support: regular reviews to check the direction still fits.
Leadership experience instead of textbook knowledge.
22 years of responsibility for teams, revenue and processes in large-scale retail mean, above all, one thing: experience with real decisions under real pressure. I had plenty of theory. What I lived was practice.
Practice over theory
For 22 years I carried responsibility for teams of 70 to 170 people. My decisions had real consequences, not simulated ones. You'll notice it in my recommendations: they're built for implementation, not for a nice-looking concept.
Direct exchange
You talk to me personally, not to a junior consultant who passes the results on to someone senior. That saves time and avoids things getting lost in translation.
Clear prioritisation
Instead of tackling everything at once, we decide what matters first and what can deliberately wait. That exact kind of prioritising under limited resources was my daily business for 22 years.
On references: You won't find invented case studies or figures here. I'm not allowed to name real ones, because my client projects are covered by non-disclosure agreements (NDAs). You'll find real feedback on my Google Business Profile, and the initial conversation gives you an honest assessment of your situation instead of vague promises of success.
Start, growth or ongoing support.
These three paths are an orientation. What we actually do is agreed individually, and there is no minimum budget.
Initial strategy consultation
A one-off assessment and recommendation on a specific question.
- Clearly defined scope
- Fixed price by quote
- Concrete action plan
Strategy & process project
In-depth analysis plus support with positioning, social media strategy or process optimisation.
- Several topics combined
- Individual prioritisation
- Ongoing coordination
Ongoing sparring partnership
For business owners who want an experienced sparring partner by their side on an ongoing basis.
- Monthly sessions
- Prioritisation system
- Contact person on call
What clients want to know beforehand.
That depends on what it's about and how deep we go, which is why there are no flat prices here. After the free initial conversation, you'll get a written quote with scope of work and price.
Both are possible. Some clients implement the recommendations themselves, others want ongoing support with implementation. We clarify that in the initial conversation.
An initial strategy consultation with recommendations is often wrapped up within a few weeks. More extensive projects or ongoing support are scoped for longer accordingly.
Mainly small and medium-sized businesses, self-employed professionals and sole proprietors. For very large corporate structures with their own marketing departments, this usually isn't the right fit.
Actual implementation of design or website projects is bookable through its own dedicated area (Branding & Corporate Design, Websites & Landing Pages), not automatically part of the consulting.
No consultant-speak and no 40-slide decks. Just direct, actionable recommendations from real operational leadership practice.
Yes. The initial strategy consultation is exactly for that: one specific question, not a full package.
No, that's not a requirement. Existing figures or reports help with the analysis, but the initial conversation works without them too.
Complementary areas.
You don't need to know where to start.
Then just write to me. That's exactly what I help with.
Discuss your situation